The Impact Of What We Consume
Information Design | Poster campaign | 2009

Objective: Design a poster campaign with an info graphic as the primary communicator. Informing the public on the topic of animals and plants, it
was our decision as a group to focus on the impact of what we consume.

Concept, take a slight humorous approach in imagery while using factual information in our info graphics to inform the public on our individual topics
being tide together under the umbrella of what we consume. Each poster
includes a signifying logo highlighted on our topic, informing the viewer that
there are more topics in this campaign. We also used the focus on the eye to draw the view in and to make the personal connection and there fore placing
responsibility on the individual regarding the topic.