Sports Basement
Identity Series | 2009

Objective: Design a series of icons that support the Sports Basement brand and the ongoing in store events.

Each icon was designed to create a cohesive series, representing on going in store events. Sports Basement, is a California bay area out door store that is community based and driven. The stores have a fun hand done look and feel to them, all signs structures and promotional materials are done in house by employees. The Icons are meant to reflect this fun hand done feeling yet remain clean clear and recognizable as it is used in store and online.