Nothing is Casual
Book Publication | 2009

Objective: Create a book documenting a journey of a transformation using imagery and text.

The story told is a modern day fairy tale, the body copy is song lyrics, a cd of the song is located in the back of the book, directions to insert and play CD are located in the front of the book. Each page is to be turned in time with the song, there is a count down timer on each spread showing the passage of time. The transformation is also shown in the progression of images, the story starts showing the feet and the shoes individually and then they come together over time. The inspiration for the story came from the quote “Nobody who searches really finds. The search is a product of neurosis; the encounters, on the other hand are the product of that universal law that leads us towards where we have
to go. Nothing is casual.” - Juvena Acosta